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Globalization, marketing resources, and performance: Evidence from China

Article Abstract:

The moderating role of globalization activities on the link between marketing resources and firm performance in the emerging market of China is examined. Global partnership and global market-seeking activities assist in strengthening the sales growth link but global partnership activity weakens the innovative capability-performance link.

Author: Sivakumar, K., Liu, Sandra S., Xueming Luo
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2005
China, Marketing, Evaluation, Influence, Globalization, Business performance management

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The relationship of learning and memory with organizational performance: the moderating role of turbulence

Article Abstract:

Study of organizational performance, based on learning abilities and memory power of employees under varying degrees of industrial turbulence, is presented.

Author: Sivakumar, K., Hanvanich, Sangphet, Hult, Tomas M.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
Analysis, Measurement, Organizational effectiveness, Business cycles, Employee attitudes, Employees

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