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End confusion over audience reporting

Article Abstract:

Certain tips stated, which can get a feel of the exact audience numbers to overcome the problem of unknown volume of audience reporting in response to a PR program. This will determine the exact 'Rate On Investment' (ROI) for the client on any PR activity spend.

Author: Simon, Doug
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
Marketing procedures, Research Findings, Marketing research, Market research

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Smith raps " PR blockers

Article Abstract:

Columnist Liz Smith criticized public relations practitioners who block access to their clients and employers, in her column in the New York Post. The details of the column are discussed.

Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
Public affairs, Beliefs, opinions and attitudes, Media coverage, Smith, Liz

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Subjects list: United States, Public relations firms, Public relations agencies
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