Going global: e-commerce faces hurdles in Europe

Article Abstract:

Multinational corporations expanding in Europe are facing several odds in the field of electronic commerce. Economic, cultural and political intricacies make it difficult for them to establish a solid electronic marketing base in the continent. For example, language barriers and varying currencies and distribution systems hamper the flow of goods and services. Despite these challenges, however, international marketers are still bullish about electronic commerce in Europe. They believe that free trade will drive the growth of European commerce via the Internet.

Multinational Corporations, Europe, International trade, International aspects, International business enterprises, Telecommunications systems, Electronic commerce, E-commerce

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Beloit puts its customers first: company learns about clients' needs by working at their plants

Article Abstract:

Beloit is adapting new corporate strategies to stay ahead of competition. The paper equipment manufacturer is hiring and training new engineers who will be sent to paper mills to learn more about its clients' needs firsthand. It is also embarking on an aggressive advertising campaign which began in Sep 1997 and will have its second phase launching by Nov 1997. Beloit's move was prompted by the intense competition in the marketplace as well as clients' perception that the firm is not adapting to changes.

Paper Industry Machinery Manufacturing, Paper industries machinery, Paper Industry Machinery, Management, Machinery industry, Paper industry, Advertising campaigns, Paper machines, Beloit Corp.

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Computers learning users' preferences - and advertising will grow more selective

Article Abstract:

Computers will select suitable advertising as they learn more about users' preferences. A separation between advertising and programming will drive customers to subscribe to advertising. Time and space will no longer restrict advertisements, as customers are given the option to interact with advertising which helps them make buying decisions. Aside from being relevant, future ads will also seek to entertain customers.

Forecasts and trends

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