Guidelines for conducting research and publishing in marketing: from conceptualization through the review process

Article Abstract:

This article offers advice for scholars attempting to publish in the marketing research discipline. Topics addressed include the low acceptance rate of most marketing journals, how to conduct research on substantive topics, study design, and manuscript writing and editing.

Publishing industry, Marketing research, Market research

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The importance and challenges of being interesting

Article Abstract:

Scholarly marketing literature should be well written and thought provoking to ensure it gets published.

Marketing, Authorship, Marketing literature

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Branding strategies, marketing communication, and perceived brand meaning: the transfer of purposive, goal-oriented brand meaning to brand extensions

Article Abstract:

Empirical results, which examine the impact of consumer knowledge on product brand, are presented.

Forecasts, trends, outlooks, Analysis, Forecasts and trends, Market trend/market analysis, Consumer preferences, Brand identity

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