Abstracts

Business

Search abstracts:

Harvey Mackay on networking: to build a business, first nurture those long-term relationships

Article Abstract:

Mackay Envelope Co. CEO and best-selling author Harvey Mackay was interviewed on networking and effective business-to-business marketing methods. He claims that it is essential for business-to-business marketers to establish and develop a reliable network of contacts. Also, long-term customer relationships must be nurtured. Mackay believes that networking is a part of day-to-day activities. Networks must provide information on the marketplace, especially on competitors.

Interview, Mackay, Harvey

---

The secret of real power is b-to-b marketing

Article Abstract:

A study of the top 10 business-to-business marketers has indicated that the most effective ones were those who were highly influential among their customers, those who spent a substantial amount wisely on advertising efforts and those who have devised ingenious marketing strategies and goals. Firms that have merged these three factors into a powerful tool include Dell Computer Corp, the Postal Service, Lucent Technologies Inc and IBM Corp.

Management Theory & Techniques, Evaluation, Business enterprises

---

Building a brand means getting down to the new basics

Article Abstract:

Creating a brand which can be easily associated by people to one's product is important in a highly competitive market environment. A number of companies such as General Electric and Xerox have produced products which consumers automatically relate to their brand names. Therefore, effective marketing does not focus on a product but rather attempts to establish the image of a company and relate it to its products.

Methods, Product management, Brand name products, Brand names

Similar abstracts:

• Abstracts: More on bonuses and a model for the future. Fall-out over bosses pensions. Oh, Sir Richard, what are we going to do?
• Abstracts: Is your money safe from the Y2K bug? Liddell maps out future for City regulation
• Abstracts: Investors bear brunt of the Budget blues. Safeguard assets for future generations. Preparing for the Budget and beyond
• Abstracts: Tax Court's second decision in Brown Group illustrates usefulness of anti-abuse regulations. International Developments
• Abstracts: Tax Court's second decision in Brown Group illustrates usefulness of anti-abuse regulations. part 2 Treasury, IRS target international issues

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.