Heeeeere's Rupert - Will the Murdoch magic work for the Fox Broadcasting Company?
Article Abstract:
In May 1986, Rupert Murdoch and Barry Diller, chief executive officer of Twentieth Century Fox, formed the Fox Broadcasting Company, which plans to produce original television programming for independent television stations across the nation through a direct satellite broadcasting system. The newly formed company does not refer to itself as a network, but Fox will be in direct competition with the big three television networks. Murdoch's company has several factors working in its favor: the recent growth of independent television stations from 142 to 248; the 23.7 percent of the national viewing audience that tunes in to Murdoch's stations in New York, Los Angeles, Chicago, Dallas, Washington and Houston, and the negotiations underway between Fox and stations in the top 50 television markets. Programming costs for shows produced by Fox Broadcasting will start at $350,000 per half hour.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
User Contributions:
Comment about this article or add new information about this topic:
Gelt by association: ASTA
Article Abstract:
The Advertiser Syndicated Television Association (ASTA) is a four-year-old organization that represents 92 percent of total advertising expenditures in barter syndication, and twenty firms that syndicate television programs. ASTA is primarily concerned with encouraging barter syndication. While the barter efforts have brought some success (the barter market is estimated at $650 million per year), barter is not a media schedule mainstay. Camelot Entertainment president Rick Levy discusses misconceptions about barter shows; Dan Cosgrove, ASTA president, addresses media buyers' charges against syndication, including the imminent shake-out of independent television stations, the difficulty of planning advertising within syndicated programming schedules, and the overstated viewer audience statistics for syndicated shows.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
User Contributions:
Comment about this article or add new information about this topic:
Sitting on top of the (King) World
Article Abstract:
One of the most profitable television syndicators is King World Productions, recently ranked third by Business Week magazine among U.S. small growth companies, and netting its founders, Michael and Roger King, more than $250 million in stock and cash. The flagship production syndicated by King World is the television game show Wheel of Fortune, the highest rated first-run syndicated television series, according to the Nielsen ratings, and the number one show in 85 percent of the 194 markets in which it is shown. Some industry experts describe Wheel of Fortune as the 'most lucrative' programming in television history. Prospects for the future of syndicated television producers are discussed, and the recent market entrant, Fox Broadcasting Company, is briefly described.
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The profit center debate: What is the role of the corporate treasury department? Total return approach
- Abstracts: The pricing of interest-rate risk: evidence from the stock market. On the exclusion of assets from tests of the mean variance efficiency of the market portfolio: an extension
- Abstracts: Nibble. Nibble. Nibble. How was the room? How was the flight? How was the ad? Sitcoms: this year's Syndierella story