High hopes for a low-cal namesake
Article Abstract:
Coca-Cola is introducing Diet Coke with a marketing effort which will reach about $50 million per year. Advertising will be directed to a mixed audience, rather than focusing on women. Initial marketing is in New York.
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1982
Advertising agencies, Bottled and canned soft drinks, Groceries and related products, not elsewhere classified, Coca-Cola Co. (Atlanta, Georgia), Soft drink industry
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1982
User Contributions:
Comment about this article or add new information about this topic:
Admiral's one shot television punch
Article Abstract:
New approach to advertising, stressed home entertainment value of refrigerators. Television ads were followed by a print one. Admiral's profits are higher than all other Magic Chef divisions.
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1984
Household refrigerators and freezers, Refrigeration equipment, Sanderson, Dick
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1984
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Marketing
Similar abstracts:
- Abstracts: A vote for the alliance. Addressing pitfalls in the software industry. US GAAP's effect on revenue recognition
- Abstracts: Accounting for political change. Begbies buoyant after float
- Abstracts: Profits fail to sparkle. Semiconductors: bitter memories. ARM
- Abstracts: The wave of the future. Ecast and Rowe set to make sweet music. It's a sellout! Big names flock to Preview for a 22nd year bonanza
- Abstracts: A package full of miracles? Death and taxes. Will time fly?
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.