Levi's debuts in-store branding campaign

Article Abstract:

Levi Strauss and Co has unveiled a global branding campaign featuring its world-famous little red tab to simplify Levi's brand imagery in stores. David River, Levi's Account Manager for Store Design, said it is only fitting to use the red tab since it is synonymous with the jeans company. Levi's will roll out signage that will feature the red tab on each of a horizontal graphic, which Sears has mounted on black Gatorfoam board from International Paper.

Men's & Women's Sportswear, Cut and Sew Apparel Manufacturing, Sportswear

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Glenmorangie launches in-store promotion

Article Abstract:

Glenmorangie Distillery launched an off-premise promotion to make consumers aware of its Single Highland Malt Scotch Whisky. The promotion will provide detailed information about the unique qualities of the company's single-malt whiskeys. Glenmorangie has also unveiled a solid wood shelf saver with 25 barrelhead inserts that describe each brand and the time-honored distillation process. The three-case display is made of solid wood with a vinyl top.

Distilleries, Scotch, Scotch whiskey

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