Honda features interactive displays

Article Abstract:

American Honda Motor has unveiled an interactive display cabinet at all its dealerships throughout the US. The display cabinet is made of high pressure laminate over MDF and has a laser cut logo at the top of the face panel. The unit provides a pullout keyboard and mouse for use by dealers only. The display can be modified to accomodate future hardware changes but is designed to fit with the dealer's existing and future image. R/P Creative Sales of Burbank, CA, designed and built the display unit.

Publisher: Magazines/Creative Inc.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
Advertising

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Dramatic sales environment sets stage for MINI intro

Article Abstract:

BMW of North America. MINI Div will launch in early 2001 the MINI COOPER in the US after its successful unrolling in Europe. In selling the car in the US, the division will include a mix of select, strategic alliances affiliated with BMW North America's retail network, which will also use e- commerce. Based on MINI's marketing research, the COOPER will appeal to a wide cross-section of car buyers of different ages and from different backgrounds

Publisher: Magazines/Creative Inc.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
Product introduction

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Subjects list: United States, Foreign cars
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