Sony & Golden Books promote holiday classics

Article Abstract:

Sony Wonder and Golden Books Family Entertainment Home Video and Audio have launched their biggest collection of titles via a holiday cross- promotion with M&M/Mars participating products. A purchase of one Golden Book video and M&M/Mars products will entitle a customer to a Red-Nosed Reindeer bean bag toy. A sweepstakes from Commodore Cruise Line highlights the marketing support for the video collection release.

Motion Picture and Video Industries, Consumer Video Recordings, Video recordings, Sony Music Entertainment Inc.

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Nestle introduces NesQuik Iceman

Article Abstract:

Nestle USA Inc is introducing its NesQuik chocolate milk using an Iceman Ice Barrel display. St Louis, MO-based Paul Flum Ideas created the display which resembles the new Nesquik bottle. The display requires less maintenance because of its unique drainage system that keeps the beverage out of ice and water. Its design helps in promoting the name change while its colorful graphics are attractive to children.

Fluid Milk Manufacturing, Chocolate Milk

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