Sony & Golden Books promote holiday classics
Article Abstract:
Sony Wonder and Golden Books Family Entertainment Home Video and Audio have launched their biggest collection of titles via a holiday cross- promotion with M&M/Mars participating products. A purchase of one Golden Book video and M&M/Mars products will entitle a customer to a Red-Nosed Reindeer bean bag toy. A sweepstakes from Commodore Cruise Line highlights the marketing support for the video collection release.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Nestle introduces NesQuik Iceman
Article Abstract:
Nestle USA Inc is introducing its NesQuik chocolate milk using an Iceman Ice Barrel display. St Louis, MO-based Paul Flum Ideas created the display which resembles the new Nesquik bottle. The display requires less maintenance because of its unique drainage system that keeps the beverage out of ice and water. Its design helps in promoting the name change while its colorful graphics are attractive to children.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
User Contributions:
Comment about this article or add new information about this topic: