How to manage the information resource - the Xerox case
Xerox Systems Group's information management department provides centralized information resources management. The department serves engineers, functional area managers, corporate planners, and sales representatives. Examples of information provided by the department include new product announcements, corporate intelligence, and pricing information. The development and operation of the department are described, as well as the way the department's services are marketed within the corporation. The information resource management department is the last link in an information systems loop that provides on-line, instantaneous access to data on economic trends, competitive activities, social changes, political developments, and markets.
Publication Name: Business
The influence of pioneer status and experience order on consumer brand preference: a mediated-effects model
A study was conducted to test the mediated-effect model of the pioneering advantage for the behavioral literature. The study revealed that the experience order and pioneer-status have additive effects on brand preferences.
Publication Name: Journal of the Academy of Marketing Science
- Abstracts: Reliance on accounting performance measures in superior evaluative style - the influence of national culture and personality
- Abstracts: Liquidity, information, and infrequently traded stocks. The interrelation of stock and options market trading-volume data
- Abstracts: Control systems in dissonance: the computer as an ink blot. An empirical analysis of the association between the use of executive support systems and perceived organizational competitiveness
- Abstracts: The influence of type of advertisement, price, and source credibility on perceived quality. Managing the delayed service encounter: the role of employee action and customer prior experience