Hyundai spending $10 million to make the 'corporate short list.' (Hyundai Electronics America) (News & Trends)

Article Abstract:

Hyundai Electronics America is alloting $10 million annually for its media campaign in the hope of garnering a spot in the top list of corporations in America. It has developed its products to compete with leading computer companies such as Gateway 2000, Dell Computer Corp., Compag Computer Corp. and AST Research Inc. The Hyundai Elite line is geared to the high-end video and central processing unit technology while the Hyudai Prestige line is designed to compete with clones through mass merchandising. The slogan of its media campaign is "Do Something."

Semiconductors and related devices, Hyundai Electronics America

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Computer companies taking direct route

Article Abstract:

Several personal computer (PC) manufacturers are beginning to favor the use of direct marketing over other methods. CompuAdd Computer Corp will close its retail operation by the end of 1993, discharging 1/2 of its 1,170 workforce. CompuAdd will instead resort exclusively to mail order catalogs and telephone orders. The change of marketing methods was prompted by the tight pricing competition initiated by Compaq Computer Corp last June 1992.

Direct marketing

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Coordinating big blue: IBM's automated sales system improves communication

Article Abstract:

Integrated Business Machines Corp's (IBM) Marketing and Sales Management (MSM) automated sales system revolutionized the computer giant's marketing strategies. The system is capable of centralizing information provided by field representatives. It can coordinate the different IBM divisions and business partners. The MSM program also collects and provides field data which facilitates production and efficiency.

Prepackaged software, Computer integrated systems design, Computer software industry, Software industry, Software, International Business Machines Corp., Technology application, Sales management, Office automation systems, Integrated office systems, Marketing and Sales Management (Sales/marketing software)

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