IBM Inks Joint Venture DSS Deal with Comshare
Article Abstract:
IBM has entered an agreement with Comshare, a computer software firm that specializes in decision support system (DSS) software. The complementary agreement allows IBM to market DSS and other professional services. Each company will market its own products but their sales people will make joint sales calls. The agreement also calls for the companies to work on software improvements that will support new hardware and operating software. This is the first time IBM has recognized 'off-the- shelf' software for its mainframe computers.
Publication Name: Business Marketing
Subject: Business
ISSN: 0745-5933
Year: 1984
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Suppliers Needn't Fear the 'New GM'
Article Abstract:
The reorganization of General Motors (GM) five car divisions probably will not change the day to day dealings of the company's suppliers. The reorganization should make dealings with suppliers more efficient. Some suppliers may be terminated because GM will continue its demand for 'just-in-time' delivery and larger and longer term contracts. Comments from some of GM's suppliers on how the reorganization will most likely affect them are given.
Publication Name: Business Marketing
Subject: Business
ISSN: 0745-5933
Year: 1984
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TRW Leery of Downturn in Defense
Article Abstract:
Even though TRW is continuing its corporate advertising plans into 1984, some of its divisions are carefully watching business trends. The electronics and defense sector fears that government budget cuts may be on the horizon. Automotive advertising has been suspended for six months. The electronics and defense sector is currently holding an agency review for its planned recruitment campaign.
Publication Name: Business Marketing
Subject: Business
ISSN: 0745-5933
Year: 1984
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