Imperfect information: The persistence of price dispersion on the web
Article Abstract:
A study on the relationship between mean price of durables and the degree of dispersion on web revealed that aggregate level, psychophysics of prices and individual-level perception helps to understand the process.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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The negative effect of policy restrictions on consumers' post-purchase reactions to price-matching guarantees
Article Abstract:
This article examines the potential negative impact of price-matching guarantees on consumers' perception of service quality and loyalty.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2007
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Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in service setting
Article Abstract:
The impact of service quality on perceived risk and loyalty of customer in health care settings is discussed.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2007
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