In sickness and in health: exploring and redeveloping a measure of marketing effectiveness
Article Abstract:
A review of the literature of marketing effectiveness reveals several marketing effectiveness models but no consensus as to which is the best or most consistent. It is suggested that existing measuring instruments need to be continually updated if they are to show and facilitate improvement. The main measure of a company's performance is effectiveness rather than efficiency.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1999
Research, Marketing management
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1999
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Rethinking the UK system of doctoral training in marketing
Article Abstract:
The development and evaluation of the UK doctoral degree in marketing are discussed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
United Kingdom, Strategy & planning, Colleges, Universities, and Professional Schools, Colleges and universities, Doctoral Degrees, Planning, Company business planning, Business education
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
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