Infomercials get slice of business ad budgets

Article Abstract:

Infomercials are fast emerging as an effective tool in an aggressive consumer marketing campaign. Business-to-business advertisers are gaining interest in this interactive approach to advertising. Production costs are low and the response rate from target audiences is high. GTE, a Fortune 50-level company, and Bell Atlantic Corp's Chesapeake and Potomac Telephone in Baltimore are some of the companies which have found infomercials effective.

Motion picture & video production, Evaluation, Television advertising, Infomercials

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Top IBM OS/2 ambassadors 'take home the gold.' (International Business Machines Corp.'s OS/2 Ambassador Award Program) (Incentives at Work)

Article Abstract:

The launching of the third phase of International Business Machines (IBM) Corp's OS/2 Ambassador Award Program is announced. The program is designed to give recognition to IBM personnel who have volunteered to sell the company's new easy-to-use advanced operating system for personal computers. About 22,000 employees of IBM have participated in the program since its introduction in Mar 1992.

Electronic computers, Prepackaged software, Computer industry, International Business Machines Corp., Achievements and awards, OS/2 Extended Edition (Operating system)

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