Abstracts » Business

Who's buying what: compact 35mm cameras

Article Abstract:

A 1998 study by Eastman Kodak Co for all types of 35 mm lens/shutter cameras has found that 87% of all camera buyers are women, of which 55% have no children under the age of 18 that are living at home. The study also revealed that upper-income consumers were no more likely to buy a new camera than those of modest means. Furthermore, a Photo Marketing Assn study found that older consumers actually represent the largest number of compact camera buyers.

Hand-Held Still Cameras

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International Home Shopping offers consumers a "free" 35mm camera

Article Abstract:

International Home Shopping ran a full-page ad on USA Today promising a free camera to consumers who will pay the $7.74 delivery and handling fees. The free camera, the Benz-Gant Helioflex 3000T 35mm plastic color camera comes with an electronic flash unit, a tripod, a cable release and a carrying case, which has a retail price of $29. However, the Benz-Gant only has one shutter speed and the tripod has fake molded collar rings with legs that do not extend.

Advertising, 35mm Reflex Cameras, Single lens reflex cameras, International Home Shopping

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Enthusiasm for 35mm SLRs remains strong

Article Abstract:

The market share of 35mm SLRs remains small given an overall 35mm camera market of about 13 million units. Sales are projected to reach not quite 2 million units in the US. Many retailers, nevertheless, report a renewed interest in SLRs among their customers. Its attractions include the ability to change lenses; its electronic flash; and autofocus capability. Optimism for SLR sales remains high and autumn 2000 saw the introduction of three feature-laden models.

Other 35mm Cameras

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