Abstracts » Business

K-III on the prowl again: firm leads pack in scramble for Hunter

Article Abstract:

K-III Magazine Corp. has reportedly reached a tentative agreement to buy several US publications of Maclean Hunter Publishing Co. for $65 million. The acquisition includes 'Dog World,' 'Coal' and 'American Printer' journals as well as Minneapolis, MN-based Lakewood Publications Inc. It follows an unprecedented buying spree in the second half of 1994 which, according to observers, could serve as the prelude to its planned initial public offering in 1995. K-III's majority shareholder is Kohlberg, Kravis, Roberts and Co.

Mergers, acquisitions and divestments, Maclean Hunter Publishing Co., K-III Magazine Corp.

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Publisher profits driving up prices

Article Abstract:

A survey conducted by AdMedia Corporate Advisors among executives from a number of corporations shows that trade and business publications are highly regarded and are bought regardless of their price. This situation has pushed up prices and profits. In fact, financial corporations have become interested in purchasing publishing companies to cash in on the trend. Costs in postage and paper have, of course, risen but not to the extent of seriously affecting price and profit trends.

PRINTING AND PUBLISHING, Publishing, Publishing Industries, Industry Overview, Finance

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MPA: pick 1 standard

Article Abstract:

The campaign to find a suitable measurement standard for the effectiveness of advertising on the World Wide Web has been gaining new adherents among which is the Magazine Publishers of America. The publishing society has called for a way to calculate the extent of consumer interactivity and determine the number of paying users and the number of customers who clicked the displayed icon to access the ads.

On-Line Information Services, Database Vendors, Information retrieval services, Standards, Usage, Database industry, World Wide Web, Magazine Publishers of America

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