Korbel celebrates 2000 all 1999
Korbel Champagne Cellers has launched a US-wide tour that features the world's biggest champagne bottle. The 'Millennium Practice Party Tour' will greet the new millennium with a toast book on which guests can inscribe their feelings, attitudes and expectations about the new century. The party will also feature touch-screen kiosks, which will register answers for a survey on what people believe the future hold for them.
Publication Name: O'Dwyer's PR Services Report
Factiva reshapes marketing for better lead generation
Factiva's, a Dow Jones and Reuters joint venture, marketing programs to align its sales strategically, thereby motivating sales people to effectively meet their sales goals and enhancing the lead generation system, are presented.
Publication Name: Journal of Organizational Excellence
The differing roles of success drivers across sequential channels: an application to the motion picture industry
Empirical modeling of roles of various determinants in success of motion pictures across sequential distribution channels, based on principles of information economics and cognitive categorization, is described.
Publication Name: Journal of the Academy of Marketing Science
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