Brabant Pers

Article Abstract:

Brabant Pers, a regional newspaper publishing arm of VNU, makes use of the British postcode system Mosaic in The Netherlands to provide useful information not usually revealed by normal readership surveys. The system was introduced by Brabant newspaper's head of marketing, Willem Zweirs, who envisions the establishment of a group that will integrate editorial, advertising and marketing functions to create initiatives.

Netherlands

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Going once, going twice

Article Abstract:

Connecticut-based The Hartford Courant is offering an online auction site called Connecticut Auctions Today, www.Ctauctions.com, to make money from the booming Internet, transaction-based business. To support its online effort, the newspaper features a special two-page spread each Friday in its classified section that includes a listing of antiques and area collectible dealers.

United States

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