Manufacturers' interactive buzz
Article Abstract:
Exhibitors at the National Manufacturing Week trade show held at McCormick Place in Chicago, IL, in Mar. 1995, used interactive technology to promote their products. The technology used in the trade show included automated product locator systems, rotating literature displays and live in-house produced news coverages. In line with the emphasis on interactive marketing, Industry.Net launched its Online Marketplace on Internet's World Wide Web. The online service promotes products from over 3, 300 manufacturers.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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High tech concerns only wet their toes in interactive pool: clients still hesitant to embrace online advertising
Article Abstract:
IntelliQuest Inc.'s Technology Agency Media & Marketing Survey reveals that advertising agencies are still not taking advantage of interactive media. Although 90% of the respondents are connected to the Internet, only around 39% are trying out other types of marketing and advertising online and a mere 4% believe that interactive advertising generates the best return on investment. Twenty-nine percent of the respondents do not use online services during a given week.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1995
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Sales forces springing up to sell web advertising
Article Abstract:
The market for selling advertising space within the World Wide Web continues to expand as seven companies launched their respective interactive sales divisions. These companies concentrate on providing online advertising expertise to small firms which cannot afford to maintain their own interactive sales staffs. Such expertise may prove useful to firms that are entering the online information services industry for the first time.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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