Abstracts » Business

Marcadia postponed: marketing, utopia and the millenium

Article Abstract:

Utopian philosophy considers that marketing encourages people to spend, covet materialistic things and be greedy. However an alternative perspective is that marketing is beneficial to the production of a better world. An explanation of Utopia and its history is given, followed by ways in which utopian philosophy has misunderstood the role of marketing. Marketing can contribute towards utopianism by offering customers what they want. However it is suggested that Utopia is never what it seems and rapidly becomes a paradise lost.

Social aspects, Analysis, Utopias

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Writing marketing: The clause that refreshes

Article Abstract:

The uneasy relationship between marketing and writing, which shows that there are, more to outstanding writing than many suppose based upon a study of best academic practice is explored. The importance of appreciation of the 3Rs (Reading, Righting and Rhythmatic) in writing all which run counter to academic custom and scholarly practice is discussed.

Ireland, Evaluation, Authors, Writers, Practice, Writing, Scholars

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The tripping point

Article Abstract:

Options for marketing researchers to prevent risks encountered during customer orientation are examined.

Marketing procedures, Northern Ireland, Marketing executives, Customer relations

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