Abstracts » Business

Marketers push self-reg to counter kid obesity claims

Article Abstract:

The Grocery Manufacturers of America have formed an alliance to regulate themselves with regard to marketing. The new alliance formed is called the Alliance for American Advertising.

Alliances, partnerships, Advertising, Marketing industry, Alliances and partnerships, Grocery Manufacturers of America

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Baseball takes hit for steroid scandal

Article Abstract:

When 7% of Major League BaseballEs players tested positive for steroids, it triggered an outrage amongst the millions of fans and an adverse publicity for the game and the players.

Sports Teams and Clubs, Sports clubs, managers, & promoters, Professional Baseball, Influence, Public opinion, Drug use, Scandals, Baseball players, Baseball (Professional), Steroids (Drugs), Major League Baseball

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Small firms see leadership role as high-tech PR market sizzles

Article Abstract:

The benefits to small firms in taking up leadership role in a market, where high-tech public relations business is witnessing growth, is discussed.

Sales & consumption, Management dynamics, Small Business, Public Relations Agencies, Public Relations, Public relations services, Management, Company business management, Leadership, Public relations firms, Company public relations, Market size, SOHO

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