Marketing and the law

Article Abstract:

Marketing decisions are particularly vulnerable to legal rulings made in both the courts annd the legislatures. The effective management of those legal implications challenges the modern marketing professional. Grasping marketing's overall legal environment, including its governing case law, regulatory statutes, and future trends, is essential. This review will provide analysis of recent court cases and legislation with particular emphasis on creatively assisting the marketer's management of the legal factor. (Reprinted by permission of the publisher.)

Marketing management

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Marketing and the law

Article Abstract:

Marketing decisions are particularly vulnerable to legal rulings made in both courts and the legislatures. The effective management of those legal implications challenges the modern marketing professional. Grasping marketing's overall legal environment, including its governing case law, regulatory statutes and future trends, is essential. These reviews will provide analysis of recent court cases and legislation with particular emphasis on creatively assisting the marketer's management of the legal factor. (Reprinted by permission of the publisher.)

Interpretation and construction, Commercial law

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Internet gripe sites: constitutionally protected free speech or cybersquatting? Judges balance the equities to decide

Article Abstract:

The details on the Appeal Courts' decisions on trademark infringement in TMI, Inc. v. Maxwell, Lucas Nursery & Landscaping, Inc. v. Grosse, and Nordic Inn Condominium Owners' Assoc. v. Ventullo are examined.

United States, Legal issues & crime, Legal/Government Regulation, Company legal issue, Domain names, Internet address/domain name

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