Marketing campaign backs "Scooby-Doo."
Article Abstract:
Warner Bros. will launch "Scooby-Doo On Zombie Island" through a partnership with Wendy's Restaurants, 1-800-COLLECT and Franco-American. Scooby-Doo will be featured in Wendy's On Zombie Island-themed Kids Meals, offered with Scooby-Doo premiums and a coupon for savings on the video. Scooby-Doo will also be included in 1-800-COLLECT's video promotion that will give $9.00-worth of collect calls for On Zombie post card. Franco-American SpaghettiOs is featuring Scooby-Doo videos as first prizes in an instant-win game promotion.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
WHV's displays Scooby-Doo line-up
Article Abstract:
Warner Home Video has introduced 'Scooby-Doo and the Ghoul School' as part of the first family event of the company's massive new catalog effort for 2001. Warner Spotlight posters that feature five Scooby-Doo videos will be be available to support the year-long initiative. To help build customer awareness, custom mixed merchandisers in 24, 36, 48 and 60-unit configurations will also be available. The Warner Spotlight VHS program will include more well-known partners than ever before.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Disney displays support "Simba's Pride"
Article Abstract:
Walt Disney Studios employed a theatrical-style marketing campaign to launch its video movie 'The Lion King: Simba's Pride' at mass outlets nationwide. The campaign included television, print, radio and direct mail advertising to reach 95% of American mothers 12 times and 95% of American children eight times. In-store merchandising support included standees, posters, shelf talkers, buttons and 'Paw Print' static clings for video stores, supermarkets and other mass merchandisers.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Marketing makeover. Ad campaign brands the newspaper. Marketing to a nation...successfully
- Abstracts: Sports/recreation reaches $62 billion. Tower display introduces Converse Authentics line
- Abstracts: Financial reporting tax costs, and book-tax conformity. Financial reporting environments and international capital mobility
- Abstracts: BeZi innovative salon merchandising program. Chapstick gravity feed display boosts impulse sale. Sebastian i Zone transforms salon business
- Abstracts: Microsoft-branded kiosks debut at RadioShack. Sephora employs kiosks to interact with customers