Marketing financial services to affluent consumers

Article Abstract:

The attitudes of affluent consumers towards the services they have been receiving from financial institutions were examined. Increasing market complexity has compelled the banking industry to segment their markets along demographic divisions. The affluent market is a significant segment and it was described as households with incomes at least $50,000 and above, or net worths $200,000 and above. Affluent consumers valued personalized financial services, security of funds and offerings of diverse financial services. Banks can increase their business with the affluent through promotional activities and offering services of high quality.

DEPOSITORY INSTITUTIONS, Financial services industry, Financial services, Marketing, Consumer confidence, Rich, Rich people

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An empirical examination of factors influencing the internationalization of service firms

Article Abstract:

The factors influencing the international of a service firm are discussed. These factors include the size of the business and management's attitudes toward internationalization.

United States, Foreign operations, Service Industries, International aspects, Influence, Corporate size

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At your service! Does country of origin research apply to services?

Article Abstract:

Country of origin research is applied to services. There is little research in this area. Future areas for research are discussed.

Administration of General Economic Programs, World, Professional, Scientific, and Technical Services, BUSINESS SERVICES, Import Labeling Regulations, Statistical Data Included, Rules of origin (International trade), Rules of origin

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