Markstrat 3 is an updated version of a computer-based marketing strategy simulation which has been widely-used since the 1970s. It is expensive, but it has the same benefits as earlier versions in that it promotes appreciation of the long-term view and of the importance of attention to detail. It is much easier to use than earlier versions as access is now through Windows rather than DOS. This facilitates a number of activities including network operation and copying between applications. The manuals are also more user-friendly.
Publication Name: Journal of Marketing Management
Product variety and firm survival in the microcomputer software industry
An analysis of product variety and scope economies in the microcomputer software industry are provided by using detailed firm-level and product-level information on firms' bundling functionalities over application categories and computing platforms. It is found that the management of product variety through the way different application categories are integrated in products and the platforms on which these products are offered could be as important as the significance of scope economies at the more aggregated firm level.
Publication Name: Strategic Management Journal
Microsoft Office 97 features a unified look and feel of all the programs featured aside from improved Internet integration. The program also features find-fast technology, visual basic information among others. The program's combination of functionality, integration and internet tools will enable businesses to function more effectively.
Publication Name: The Journal of Services Marketing
- Abstracts: The lost generation? Computers and Accountancy Courses: A Comment
- Abstracts: New objectives in the frame. Councils give computer security low priority
- Abstracts: Bankruptcy reform: worse than nothing. Chapter 11 stress. Bankruptcy Impasse: The Facts
- Abstracts: Planning for a fall. The computing iceberg
- Abstracts: Federal Express Corp. Ferro Corp