Measuring physical distribution service quality
Article Abstract:
The quality of the physical distribution service industrial purchasers receive from suppliers has been shown to be an important consideration in industrial purchasing decisions. To better understand the criteria used to assess physical distribution and service quality and conducted interviews with purchasing managers. Based on the results of the literature reviews and interviews, plus a two-step data-gathering process, a valid and reliable measurement instrument for perceptions of physical distribution service quality (PDSQ) was developed and refined. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1997
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Forecasting with adaptive extended exponential smoothing
Article Abstract:
Much of the product level forecasting is based upon time series techniques. However, traditional time series forecasting techniques have offered either smoothing constant adaptability or consideration of various time series components, but not both. The purpose of this paper is to present a time series technique newly developed by the author that combines both the inclusion of level, trend, and seasonality and smoothing constant adaptability. Testing of this technique, managerial and research implications, and guidelines for use are also presented. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1988
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Expert systems in marketing: guidelines for development
Article Abstract:
This paper is aimed at understanding and developing marketing expert systems. A discussion of the structure of expert systems is presented. Guidelines for development of marketing expert systems and marketing areas most amenable to expert system development are also provided. (Reprinted by permission of the publisher.)
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1992
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