Mexico, USA

Article Abstract:

Mexican consumers covet American merchandise, including everything from food products to personal-care items to clothing. The marketing explosion has been fueled by relaxation of trade barriers by the Mexican government, most notably the signing of the General Agreement of Tariffs and Trade. The impact of this Mexican clamor for American goods is strongest in the area a few hundred miles either side of the international border. When the quality of Mexican products increases, there will be increased American purchases of Mexican products.

Cover Story, Mexico, Consumer preferences

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The mall's last hurrah

Article Abstract:

Mall of America investors are betting that the behemoth shopping/entertainment complex currently under development in Bloomington, MN, will lure 40 million customers a year. The developer, Melvin Simon and Associates, is so confident that it has dumped $625 million into the project. Critics think the mall is a big gamble at a time when retail sales are declining. They also suggest that the mall's abundant array of choices - amusement parks, theaters, discount houses and department stores - will confuse customers, instead of dazzle them.

Subdividers and developers, not elsewhere classified, Nonresidential building operators, MISCELLANEOUS RETAIL, Hobby, toy, and game shops, Planning, Real estate developers, Simon Property Group Inc., Shopping centers, FAO Schwarz, Mall of America, SuperSports USA, Harbridge Co.

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A lock that's loaded: Kwikset keys into a branded future

Article Abstract:

Lock manufacturer Kwikset Corp is trying to build brand recognition by capitalizing on the name of its well-known parent Black and Decker. The Anaheim, CA, company's main clientele used to be construction contractors and locksmiths, but since this market has been heavily affected by the recession, marketing efforts are now directed at do-it-yourself enthusiasts. Kwikset is currently marketing a new line of locks in Texas that come equipped with Black and Decker-brand installation tools.

Hardware, not elsewhere classified, Power-driven handtools, Black & Decker Corp., Hardware industry, Locks and keys, Locks (Security devices), Kwikset Corp.

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