Abstracts - faqs.org

Abstracts

Business

Search abstracts:
Abstracts » Business

More than a logo

Article Abstract:

The ICAA has launched a branding campaign which it believes will allow chartered accountants to use the CA brand to their advantage. The advantages of using the CA brnad include endorsement power, differentiation and promotion.

Author: Borchok, Damian
Publisher: Institute of Chartered Accountants of Australia
Publication Name: CA Charter
Subject: Business
ISSN: 1446-4543
Year: 2003
Analysis, Product management

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Brand new day

Article Abstract:

The ICAA has launched a branding drive to reclaim top spot in the chartered accountancy market place. The article looks atthe branding drive in detail.

Author: Cooper, Cameron
Publisher: Institute of Chartered Accountants of Australia
Publication Name: CA Charter
Subject: Business
ISSN: 1446-4543
Year: 2003

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Advocacy moves to the Hill

Article Abstract:

The ICAA has appointed Kristen Brown as its government affairs manager. Brown will be based in Canberra, Australia.

Publisher: Institute of Chartered Accountants of Australia
Publication Name: CA Charter
Subject: Business
ISSN: 1446-4543
Year: 2003
Appointments, resignations and dismissals

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Australia, Marketing, Accounting, Company marketing practices
Similar abstracts:
  • Abstracts: Raiders of the company ark. Marketing means money. Acquisitions: an analytical approach
  • Abstracts: Some thoughts on teaching tax. How to read the Income Tax Act. The onus issue: who carries the burden of proof in an income tax appeal?
  • Abstracts: Armani Exchange packaging/graphics program. Armani Exchange hangers. Packaging
  • Abstracts: CLERP 9 Bill on the table. Stand and deliver. CLERP 9 - where we stand
  • Abstracts: The ethical, social and environmental reporting-performance portrayal gap
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.