Moviemaker's strings didn't tie Taco Bell down
Article Abstract:
Taco Bell developed an innovative two-part nationwide promotion designed to benefit from the movie Godzilla. The restaurant chain decided to create a two-part promo since Sony's Tristar unit, producers of the summer hit, barred any images of the monster to be portrayed before the movie opened. Taco Bell's first part of the promotion included only Godzilla's eggs and other movie tie-ins, while the second part involved the likeness of Godzilla being posted everywhere once the movie opened. Taco Bell got its strongest sales numbers in 1998, despite less-than-fantastic ticket sales for the motion picture.
Publication Name: Potentials in Marketing
Subject: Business
ISSN: 0032-5619
Year: 1998
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Frequent Fridays hosts "dinner and a movie" with Blockbuster
Article Abstract:
TGI Fridays, in partnership with Blockbuster, is enabling its frequent eaters to earn free movies by participating in the restaurant chain's loyalty program called Frequent Friday's. The loyalty program, which commenced on Mar. 31, 1998, called for TGI's frequent diners to choose to generate points toward a Blockbuster Value card, which is set at 5,775 points. Blockbuster Value card, which is worth five free rentals, can be availed by spending $527.50 at Fridays. Since March 1998, more than 500 individuals have availed of Blockbuster Value cards.
Publication Name: Potentials in Marketing
Subject: Business
ISSN: 0032-5619
Year: 1998
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Burger King launches smart card loyalty program
Article Abstract:
Burger King Corp., with the help of Mondex USA, is set to test for six months its smart card loyalty program in the Long Island, NY, area. The program will employ Burger King logo-bearing Mondex smart cards that may be used by customers for electronic cash payment through which loyalty points can be earned. Burger King Whoppers and fries will be offered in exchange for loyalty points earned by the customer at a rate of one loyalty point for every dollar spent. Mondex USA will be testing an on-chip loyalty program using reloadable smart cards.
Publication Name: Potentials in Marketing
Subject: Business
ISSN: 0032-5619
Year: 1998
User Contributions:
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