New product planning: lessons from the Japanese experience
Article Abstract:
The Japanese market is perceived as difficult to penetrate but cultural sensitivity can help companies develop new products for the Japanese market. Japanese companies tend to focus more on technology. Many western companies have achieved success in Japanese markets. They include Bristol Myers in painkilling tablets, Coca Cola in the soft drinks market, and Nippon Lever, in the market for shampoos. Companies which take a long term approach to the market can be successful.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1995
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New product performance: keys to success, profitability and cycle time reduction
Article Abstract:
Product innovation is seen as an important element in corporate strategy. The way product innovation can be evaluated depends on the point of view of the analyst. Thus profitability may be the concern of a managing director, while technical achievement will be valued by a scientist. Response to market changes is valued in the trade journals. Market-pull ideas tend to perform better than those pushed by technology or influenced by competitors rather than clients.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1995
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Strategy formulation in declining industries: a biology paradigm
Article Abstract:
A model based on biology is useful when developing a strategy for declining industries. Such as model takes into account three main issues, niche configuration, environmental change and structural competitveness. The niche requires certain types of resources and can be itself affected by economic and social factors. Structural factors include barriers to entry and exit, the bargaining power of clients and suppliers, and the existance of substitute products.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1995
User Contributions:
Comment about this article or add new information about this topic:
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