New product planning: lessons from the Japanese experience

Article Abstract:

The Japanese market is perceived as difficult to penetrate but cultural sensitivity can help companies develop new products for the Japanese market. Japanese companies tend to focus more on technology. Many western companies have achieved success in Japanese markets. They include Bristol Myers in painkilling tablets, Coca Cola in the soft drinks market, and Nippon Lever, in the market for shampoos. Companies which take a long term approach to the market can be successful.

Economic aspects, Japan, Product management

---

New product performance: keys to success, profitability and cycle time reduction

Article Abstract:

Product innovation is seen as an important element in corporate strategy. The way product innovation can be evaluated depends on the point of view of the analyst. Thus profitability may be the concern of a managing director, while technical achievement will be valued by a scientist. Response to market changes is valued in the trade journals. Market-pull ideas tend to perform better than those pushed by technology or influenced by competitors rather than clients.

New products, Product introduction

---

Strategy formulation in declining industries: a biology paradigm

Article Abstract:

A model based on biology is useful when developing a strategy for declining industries. Such as model takes into account three main issues, niche configuration, environmental change and structural competitveness. The niche requires certain types of resources and can be itself affected by economic and social factors. Structural factors include barriers to entry and exit, the bargaining power of clients and suppliers, and the existance of substitute products.

Manufacturing industry, Manufacturing industries

Similar abstracts:

• Abstracts: Source expertise versus experience effects in hospital advertising
• Abstracts: Taking advertising risks: the case of Clerical Medical. Benchmarking marketing processes for performance improvement: a new approach from the Chartered Institute of Marketing
• Abstracts: Shop around to benefit from gas glut: a massive demand/supply imbalance means that industrial and commercial users are benefiting from falling prices
• Abstracts: Improving interface quality: an investigation of human-computer interaction task learning. Comments on 'Conception of the cognitive engineering design problem' by John Dowell and John Long
• Abstracts: The influence of perceptual 'set' on the detection of motorcyclists using daytime headlights. Aberrant driving behaviour: errors and violations

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.