Exploring the atmosphere created by focus group interviews: comparing consumers' feelings across qualitative techniques
The perceptions of focus group participants towards focus group interviews were investigated and compared with the feelings of participants in a nominal group technique and a self-administered open-ended survey. Results showed that there was a difference in the perceptions among the respondents in the three types of surveys. Participants in focus groups thought the interview was more exciting and stimulating than the other two techniques. The atmosphere in focus groups is more appropriate only to certain qualitative research tasks.
Publication Name: Journal of the Market Research Society
Not telling the whole story: Teen deception in purchasing
The tendency of teenagers towards purchase deception is examined. The family communication environment and the teen-shopping context directly and indirectly affect teen deception.
Publication Name: Journal of the Academy of Marketing Science
- Abstracts: Farmer bargaining when purchasing machinery and fertilizer: a study in commercial negotiation. Dynamic impacts of a shock in crude oil price on agricultural chemical and fertilizer prices
- Abstracts: Global diversification and bidder gains: a comparison between cross-border and domestic acquisitions. Information-signalling and competitive effects of foreign acquisitions in the US
- Abstracts: Unmasking the organizational drivers of growth. Pfizer's prescription for the risky business of executive transitions
- Abstracts: Netting out the costs of a phone call. Profit sharing and monitoring in partnerships. The memory of the future
- Abstracts: Selective targeting and photocoagulation of ocular angiogenesis mediated by a phage-derived human antibody fragment