Novell's big push to push

Article Abstract:

Novell has successfully launched its push technology called Novell Support Connections Channel which supports the Intermind's Communicator client software. The program works by pushing information into a client's hard drive and alerts the user when new information about the company and its products is available. Novell's 15,000 customers have already subscribed to the push technology, which it is offering for free, since May 1997.

Computer Software, Software Publishers, Software, Novell Inc., NOVL

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Harvard Graphics adds a service

Article Abstract:

Software Publishing (SPC), Santa Clara, CA, has developed Harvard Graphics and Harvard Graphics for Windows, presentation software. The company offers a support line from 7 a.m.-4 p.m. during weekdays, giving advice on presentation organisation, visual design basics and output media selection and usage, as well as a quarterly newssheet giving guidance on improving presentations to make its product easier to use.

Computers, peripherals & software, Presentation software, Presentation graphics software, Software Publishing Corp. (Teaneck, New Jersey), Harvard Graphics for Windows (Presentation graphics software), Harvard Graphics (Presentation graphics software)

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SITES GIVE CUSTOMERS MORE AUTONOMY: UPSELLING, PERSONALIZATION, SIMPLE GRAPHICS AMONG LATEST TRENDS

Article Abstract:

Web sites used by businesses have been improved by using simplified graphics, personalization, and upselling. Received orders become an opportunity for suggestions for additional related products.

United States, Marketing procedures, Channels of Distribution, Technology application, Marketing industry, World Wide Web

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