Oily logo and a lesson in disconnection
Article Abstract:
Importance of communication and coordination between a company's public relations executive and an external advertising agency while planning an image makeover, with reference to British Petroleum's recent image crisis, is discussed.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Management dynamics, Crude Petroleum and Natural Gas Extraction, Crude petroleum and natural gas, Crude Petroleum & Natural Gas, Natural gas liquids, Petroleum refining, Oil & Gas Extraction, Oil and Gas Extraction, Company Identity PR, Management, Gas industry, Corporate image, Company business management, BP America Inc., Image advertising
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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NYT editorial endorses Splenda as alternative to aspartame
Article Abstract:
New York Times editorial's endorsement of Splenda, a product of Johnson & Johnson's McNeil Nutritionals unit, as an alternative to aspartame is analyzed. The controversy razing over the issue is detailed.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Contracts & orders received, Newspapers, Food Additives, All Other Basic Organic Chemical Manufacturing, Food preparations, not elsewhere classified, Industrial organic chemicals, not elsewhere classified, Aspartame Sweeteners, Contracts & orders let, Usage, Newspaper publishing, Contracts, Food additives industry, Contract agreement, New York Times Co., Aspartame, NYT, McNeil Nutritionals L.L.C., Splenda (Food additive)
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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Subjects list: United States, Advertising
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