On the precipice of a revolution with Hamel and Prahalad
It is possible to analyze G. Hamel and C.K. Prahalad's 'Competing for the Future,' a key contribution to business strategy discourse, in terms of metaphor, rhetoric and language. The main metaphors used by this book are those of the race for the future and building core competencies. Little imagination is shown in the use of metaphors, and their connections with the main concepts of the book lead to confusion. This book demonstrates naivety about the relationships between language and thought, and cannot be said to be about thinking.
Publication Name: Journal of Marketing Management
The Robotics Revolution
The marketing implications of industry's increasing use of robots are discussed. Some industries, including the automobile industry, are large users of robots. However, other companies are reluctant to get into robotics. The United States has been slow to become involved in robotics compared to Japan. The reasons include management reluctance and a robotic technology that is still not flexible enough for the needs of many manufacturers.
Publication Name: Madison Avenue
Co-op's quiet revolution
From 1975 to 1983 cooperative advertising income increased from $3 billion to $10 billion. The Newspaper Advertising Bureau reports 70 percent of coop-advertising is still newspaper. Television and magazine coop ventures are also described along with a forecast of the future.
Publication Name: Marketing & Media Decisions
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