Organised brochures keeps track of all classified options

Article Abstract:

The staff of Thomson Central Ohio's centralized call center in Mansfield, OH, rely on a brochure to sell three weekly and eight daily publications, with circulation ranging from 4,400 to 90,300 readers. The brochure informs customers to the newspaper group's coverage area and contains tips on how to write effective ads. The brochure also contains data from a 1998 Market Opinion Research Study, survey information on readers willing to drive 20 miles to make a major purchase and the addresses and telephone numbers of its 11 publications.

Ohio

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Money Watch Live Seminar improves money readership

Article Abstract:

Community newspaper Times-Picayune of New Orleans, LA, created a marketing campaign to promote Money Watch Live, its free one-day seminar on personal financial planning. The seminar featured four well-known guest speakers and four separate lecture tracks, designed to educate the public over financial matters. More than 9,000 people turned out for the event in 1999, a bigger attendance than in previous years. The newspaper also published a special section called Your Monday to take advantage of the event.

Louisiana

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