Positioning political parties: the 2005 UK General Election
Article Abstract:
It is pointed out that there is a dearth of positioning research pertaining to political marketing. The positioning quandaries faced by the major British political parties during the 2005 United Kingdom General Election are discussed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
Marketing procedures, Marketing, Methods, Political aspects, Elections, Political parties, Political campaigns, Company marketing practices, Political advertising, Electioneering, 2005 AD, Market positioning
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2005
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Brand image transfer through sponsorship: A consumer learning perspective
Article Abstract:
A conceptual framework of factors that influence sponsorshipEs effect on brand image transfer (BIT) amongst consumers is provided. The conditions influencing the strength of the brand image transfer (BIT) are identified.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2004
Consumer Behavior, Corporate sponsorship, Consumer behaviour, Brand image
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United Kingdom, Research, Analysis
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