Fall products and promotions: a new wave of fall sales support
Article Abstract:
The Fall Planting Council's 1982 marketing campaign for promoting fall lawn and garden products proved to be very successful, and the 1983 strategy is already planned. The promotional activities included radio and television features, such as Victory Garden, a TV program on PBS Network.
Publisher: Penton Business Media, Inc.
Publication Name: Lawn & Garden Marketing
Subject: Business
ISSN: 0091-4665
Year: 1983
Lawn and garden equipment
Publication Name: Lawn & Garden Marketing
Subject: Business
ISSN: 0091-4665
Year: 1983
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Launching new products
Article Abstract:
New products might be additions to existing lines, improvements or revisions of existing products, repositioning of existing products, a new category to the company, a new brand, or totally new. Whatever the product, company goals should be considered.
Publisher: Penton Business Media, Inc.
Publication Name: Lawn & Garden Marketing
Subject: Business
ISSN: 0091-4665
Year: 1983
Hardware, Wholesale industry, Wholesale trade, Products
Publication Name: Lawn & Garden Marketing
Subject: Business
ISSN: 0091-4665
Year: 1983
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Marketing, Garden centers (Retail)
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