Reaching the 'other 80%' with incentives
Article Abstract:
Companies can use incentives to motivate employees who do not belong to the sales force. The key is to identify factors such as productivity, quality and timeliness and evaluate them according to importance and value in attaining corporate or program objectives. When choosing a reward, it is important to offer something that employees could not usually afford to buy. Incentives must also be creative and memorable. It may be an opportunity to attend a football or basketball party or an all-expenses paid trip to an exotic destination.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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'Maximizing performance through people.' (changes at 1998 Motivation Show)(Premiums & Incentives)
Article Abstract:
The 1998 Motivation Show underwent significant changes as part of its renewed emphasis on Maximizing Performance Through People. The event, to be held on Oct 13-15 at the McCormick Place Complex in Chicago, IL, has been redesigned to provide an exhibit hall for each incentive travel and merchandise exhibitor. Pavilions for performance improvement and incentive companies have been added and new sections were created for meeting management. The show will also debut its Supplierfinder.com Internet site in Chicago.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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U.S. Can steps back: company goes against new trend with segmented marketing
Article Abstract:
U.S. Can Corp. has unveiled its restructuring plan that emphasizes the segmentation of marketing, marketing strategy and sales. The restructuring was brought about by the company's goal of addressing a growing customer sophistication and an increasing global marketplace. The plan calls for company business operations to work independently of each other and be responsible for their own marketing, manufacturing, market strategy, sales and overall business leadership.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1998
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