Rebranding of Domino's increases sales

Article Abstract:

Domino's has created a new identity system for its brand pizza and retail environments with several goals focused on increasing sales. The entirely new environment includes storefronts, interior design schemes and unique counter designs that deliver on a fresh and consumer-friendly brand promise. The new retail identity involves a redesigned logo, including the addition of a blue arch on top of the design, shifting the logo by 45 degrees and the edges softened. A red line below the name adds visula impact and serves as a background for Domino's slogan, The Pizza Delivery Experts.

Company Planning/Goals, Limited-Service Restaurants, Campaign Launched, Fast Food Pizza Restaurants, Slogan, Fast food restaurants, Pizza restaurants, Domino's Pizza Inc., Article

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7-Up logo clock permanent display

Article Abstract:

Soft drink beverage maker 7-Up has deployed a permanent, screen-printed, mirror display for fountain outlets that has a sophisticated decorative element. Created by Nesquehoning, PA-based Heritage Frame and Glass Creations, the 14-inch x 18-inch 7-Up logo clock features the company's newly revamped logo, and features beveled edging along with a battery- powered clock. The attractive screen-printed graphics along with a useful clock function has helped the unit to achieve lasting, widespread placement while helping distributors increase sales.

Soft Drink and Ice Manufacturing, Nonalcoholic Beverages

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