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Market segmentation by cohorts: the value and validity of cohorts in America and abroad

Article Abstract:

Cohorts are a useful segmentation tool, according to research investigating cohorts as a segmentation technique, highlighting what is already known and not known about US cohorts. A number of studies indicate the correctness and significance of cohorts as motivators of human behaviour. It is suggested that segmenting consumers by cohorts may be a better segmentation technique than currently used. A cohort analysis can offer a sense of familiarity and personal appeal to increasingly knowledgeable consumers.

Research, Analysis, Management, Marketing research, Market research, Customer relations, Cohort analysis

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(De)constructing the market for animal feeds: a discursive study

Article Abstract:

An excursive study of the farm supply industry demonstrates the intricacies and challenges of marketing management within the industry.

Marketing procedures, Farm Machinery and Equipment Manufacturing, Prepared Feeds, Other Animal Food Manufacturing, England, Prepared feeds, not elsewhere classified, Livestock Feeders, Marketing, Surveys, Animal feeding and feeds, Company marketing practices, Leicester, England, Feed industry

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