Market-oriented is more than being customer-led
Article Abstract:
Issues discussed concern market and consumer-driven business strategies, focusing on the benefits of a market-oriented strategy. Topics addressed include managing consumer needs, corporate learning and innovation, and the financial aspects of market-oriented planning.
Publisher: John Wiley & Sons, Inc.
Publication Name: Strategic Management Journal
Subject: Business
ISSN: 0143-2095
Year: 1999
Marketing management, Customer service
Publication Name: Strategic Management Journal
Subject: Business
ISSN: 0143-2095
Year: 1999
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The network as knowledge: generative rules and the emergence of structure
Article Abstract:
Issues discussed concern how the management of strategic alliances in specific competitive industries generates a structural network providing value for the company. Topics addressed include inter-firm cooperation, knowledge management, and the economics of networks.
Publisher: John Wiley & Sons, Inc.
Publication Name: Strategic Management Journal
Subject: Business
ISSN: 0143-2095
Year: 2000
Planning, Statistical Data Included, Finance, Corporations, Knowledge management, Valuation, Social networks, Strategic alliances (Business)
Publication Name: Strategic Management Journal
Subject: Business
ISSN: 0143-2095
Year: 2000
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Comment about this article or add new information about this topic:
Subjects list: United States, Analysis, Business planning, Organizational effectiveness
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