'Bad hair day' survey adds PR luster to haircare launch

Article Abstract:

Lippe Taylor Marketing PR has created an advertising campaign for Procter and Gamble's Physique haircare product line that is based on a scientific study. To convince long-lead editors and news editors on Physique's unique features, they were invited to the Liberty Science Center in New Jersey to evaluate the products. The event was backed up by the release of 'The Psychological, Interpersonal and Social Effects of Bad Hair' and the staging of 'Physique's Hairstyle Liberation Day' in Times Square in Jan 2000.

Advertising, Procter and Gamble Corp.

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Global.comm helps Ogilvy think 'glocal'

Article Abstract:

Ogilvy PR Worldwide's interactive service called Global.comm helps the firm have a global brand image while at the same time addressing the need in the local levels. Nancy Rueth, Managing Director of Ogilvy's New York office, said Global.comm can be customized to suit the internal management structure and culture of each individual client organization. Rueth says tailoring Ogilvy's programs to each client's internal culture will allow the firm offer the foremost synergy, creativity and results.

Marketing procedures, Ogilvy PR Worldwide

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