Risk and creativity in advertising
Article Abstract:
Greater risk taking was displayed by more creative advertising staff members in this study of UK ad agencies based upon the amount of awards the agency had won.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
Marketing procedures, Advertising agencies, Agencies, Management-Creativity, Case studies, Marketing industry, Business creativity, Risk-taking (Psychology), Risk taking, Customer relations
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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Taking risks with advertising: the case of the not-for-profit sector
Article Abstract:
The issue over the advertising practices of charities such as World Society for the Protection of Animals, which use shocking images, is examined.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2004
Advertising, Advertising Activity, England, Asset & Risk Management, Analysis, Usage, Risk management, Charities, Image advertising
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2004
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The role of perceptions in predicting donor value
Article Abstract:
The value of a donor to charitable organizations is discussed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2001
Social Responsibility, Statistical Data Included, Evaluation, Charitable contributions, Charitable donations
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2001
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Subjects list: United Kingdom
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