SATELLITE NETWORKS TARGET INSURERS: CONTINUING EDUCATION PROGRAMS OFFER MARKETING OPPORTUNITIES

Article Abstract:

According to Dennis Richard of Insurance Broadcast System Inc of Los Angeles, CA, the easiest and least expensive way of educating insurers is to take the information they need to them. He has been able to cut the price of insurance industry continuing education through several satellite-based programming networks. Marketing insurance products and services through his company is also avaliable in addition to the half-hour programs that are piped directly to insurance offices on weekday afternoons.

United States, Marketing procedures, Insurance, Insurance Carriers and Related Activities, Advertising Activity, INSURANCE CARRIERS, Services, Insurance industry, Marketing industry, Insurance Broadcast System Inc.

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B-to-b direct marketers can benefit from statistical modeling

Article Abstract:

Business-to-business marketers feel that statistical modeling, which has been used extensively by consumer marketers, is not applicable to their line of work. It is perceived that statistical modeling is only for marketers utilizing census data for millions of prospects and customers. However, its applicability to a wider market does not mean that it cannot be useful to business-to-business marketing. An analysis of how modeling, prediction and segmentation work is presented.

Industrial Advertising, Usage, Equipment and supplies, Column, Statistics, Statistics (Data), Business-to-business advertising, Business to business advertising

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At Henderson, 2 new executives are better than 1

Article Abstract:

Henderson Advertising Inc reunited two colleagues and friends who had not worked together since 1989 when it appointed the two to key positions in the firm. The firm essentially needed a creative person and an account specialist who knew each other well, had worked together and were interested in acquiring an ownership interest in the agency. Henderson's business-to-business clients include five Michelin Tire Corp units.

Advertising agencies, Recruiting, Advertising executives, Henderson Advertising Inc.

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