Safestore builds its position in the storage market
Safestore is a storage business based in London, England, which demerged from a real estate company called Safeland in early 1998. Safestore's links with Safeland help to secure deals that are competitive. The company aims to control costs by owning freehold for real estate used for storage, which means that rent fluctuations will not be a problem. The sites are designed to attract customers, in contrast to many storage sites, which are drab. The company is likely to report a loss to Oct 1998, an initial seven-month period, but could achieve a profit of 683,000 pounds sterling for 1998 to 1999, according to Raphael Zorn Hemsley.
Publication Name: Investors Chronicle
Is database marketing in trouble
Companies in the UK could face difficult challenges with the implementation of the new Data Protection Act in 1998, imposing more stringent rules and covering new areas in database management. Businesses guilty of breaching the regulations can, at worst, be instructed to do away with its entire database. The new Act on database marketing prompted database managers to be more careful in handling their database and it also drives consumers to be more aware of their rights and cautious of the information they divulge.
Publication Name: IDEAS
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