Salescall: The Arizona Republic-The Phoenix Gazette

Article Abstract:

Marketing and advertising executives of The Arizona Republic and The Phoenix Gazette discuss their newspapers' markets. Both papers are published in Phoenix, a metropolitan area comprised of the 9,000 square mile county of Maricopa with 1,736,000 people (Phoenix is the ninth largest city in the U.S. in terms of land area and the 24th largest in terms of population). Demographic statistics for Phoenix are provided. The layout and circulation figures for the two Phoenix newspapers are discussed. Approximately 61 percent of the greater Phoenix population reads one of the two newspapers daily, and the combined daily circulation for the two papers is approximately 450,000.

Newspapers, Marketing, Arizona, Layout (Printing), Newspaper layout and typography, panel discussion, The Arizona Republic (newspaper), The Arizona Gazette (newspaper)

---

Salescall: Texas Monthly explains how it lassoes national advertisers

Article Abstract:

In a panel discussion, the staff of Texas Monthly magazine describes why it has been so successful in securing national advertising in their regional publication. The primary reason they stressed was that Texas Monthly magazine is a quality magazine that thoroughly covers what is happening in the state. As such, it is the national magazine of Texas and draws an upscale audience. Moreover, Texas Monthly magazine's ad representatives handle market categories, work closely with advertisers, and the magazine offers them excellent positioning.

Periodicals, Texas, Magazine advertising, Texas Monthly Press

---

Sales call: Madison Avenue's salescall panel finds CBN is a family affair

Article Abstract:

CBN, which is currently in 80 percent of all homes wired for cable, is a cable television network that is committed to the middle American family. The perception along Madison Avenue is that CBN is a religious station and that CBN does not seem to be interested in dispelling this aspect of its image. CBN executives, however, are firm in both the G-rated status and their commitment to the American family, with long-range plans that include syndicated series and original programming.

Innovations, Economic aspects, Advertising, Television programs, Cable television advertising, CBN Cable Network

Similar abstracts:

• Abstracts: The accountant - bean counter or business expert? Breaking the financial code
• Abstracts: Tax benefits for elderly continue to erode, but tax saving strategies are still available. Tax and other benefits still available to a professional who incorporates
• Abstracts: The relative power of CEOs and boards of directors: associations with corporate performance. Towards a contingency theory of corporate planning: findings in 48 U.K. companies
• Abstracts: The future of strategic market planning: a survey of U.S. firms. The state of strategic planning
• Abstracts: A look at pension-benefits management north of the border. Pension and benefit perspectives: third-party administrator

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.