Maladies of market segmentation
Article Abstract:
Market segmentation is a revered concept in market research, but often marketers fail in its implementation. The problems associated with market segmentation include difficulty in communicating to target segment and relating findings to marketing mix. The impact of these on decision-making and organization structure is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
Market segmentation, Target marketing
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
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Multiple perspective
Article Abstract:
The important role of marketing models in conducting market research programs is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
Market Research, Market Research & Product Development, Usage, Marketing research, Marketing, Marketing models
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Methods, United States, Management, Company business management
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