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Segmentation puts Turkey on path to popularity

Article Abstract:

Turkey with its rich art, culture and cuisine is becoming popular among the tourists. This is due to the efforts of Lou Hammond and Associates which highlighted different segments that make the audience know about the great culture and treasures of the country.

Author: Hammond, Lou Rena
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
Turkey, Marketing industry, Lou Hammond and Associates

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Reality TV opens up travel pr opportunities: from "the amazing race to America's Next Top Model"

Article Abstract:

Jamaica is presenting its rich culture by means of TV shows organizing different contest and promoting the country as a favorite place for tourism. Ruder Finn's a tourism company is playing a vital role in tourism development of country.

Author: Moaney, Gail
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
Jamaica, Reality television programs

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N.J readies $42m travel, econ development push

Article Abstract:

A massive program for promoting tourism in N.J (New Jersey) is under way. Whopping $42 million is allotted to marketing and communication company Brushfire to highlight the glory of NJ and attract the travelers.

Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
Government expenditures, Advertising agencies, New Jersey, Lodging & Tourist Services, Accommodation, Agencies, Advertising Activity, Passenger Transportation Arrangement, Advertising, Government finance, Brushfire Inc.

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Subjects list: Management, Travel industry, Company business management, Sales promotions, Tourism promotion, Cultural policy
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